Vibhooti Dev

CEO

Vibhooti founded 25h with a passion for quality and the belief that the right digital team is the first step to hack growth and profitability. Throughout her 15+ years in tech strategy, she has a successful track record of executive leadership, including 10 years managing cross functional teams from startups to Fortune 5 companies spanning industries from Life Sciences to Fashion & Retail, and a passion for developing trusted partnerships with Tech teams and business partners alike. Vib's inspiration for 25h was born by listening to her client partners, colleagues, and formulating a bold vision to improve upon all aspects of digital worker services. Vib's entrepreneurial spirit has been present throughout her career, having successfully cultivated new territories and scaled business across diverse industries and organizations. Her most rewarding professional experience was in a startup environment, making the incredible opportunity to launch 25h an easy decision. Vib is a graduate of Northwestern University. Having grown up and worked around the world, Vib has found a home in the Chicago area with her husband and two spirited young boys, 1 human and 1 fur.

Rodrigo Dev

COO

Rodrigo co-founded 25h from day one as COO, driven by a passion for digital transformation and a commitment to customer-centric solutions. Over his 17+ years in Strategy and Product leadership, he has successfully developed initiatives that empower sales organizations and deliver innovative products across multiple industries—including Supply Chain, Healthcare, Real Estate, and Technology. Known for his data-driven mindset and exceptional skill in aligning cross-functional teams, Rodrigo consistently defines sustainable growth roadmaps that optimize user experience, engagement, and operational efficiency. His collaborative leadership style and dedication to building high-impact teams naturally align with 25h's mission to elevate digital worker services. Having led global programs and managed end-to-end product lifecycles, Rodrigo's expertise and forward-thinking approach are pivotal in executing 25h's bold vision and delivering extraordinary outcomes for clients. Brazilian-born and naturalized American, Rodrigo holds a degree in Business Administration and a Master's in Business Analytics from Purdue. He proudly calls the Midwest home, where he lives with his partner, raising a brave little toddler and a loyal doodle in the suburbs of Chicago.